And yet Soltero claims that “no part of this was a response to COVID-19.

The new Workspace name suggests that where you work is not tied to a physical office. Soltero noted that the Google Workspace team has three new executives (heads of product management, marketing, and design) who joined during the pandemic and thus “have never set foot on a Google campus.” Furthermore, the leadership team that launched today’s effort “has never actually sat in the same place, physically, ever.” MetaBeat will bring together thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA. Not because we will never return to offices, but because I think it’s important to note that work will take place everywhere in between and that those offices will take on a different role.” The idea that we’re able to build and run organizations, governments, financial institutions, any size of business, and do it in a way that doesn’t require a physical presence that was previously referred to as an office will stay with us.

“Even though we’ve had mobile technology in the past, and people have been able to do some work on the go. “Work is no longer a physical place that we go to, necessarily,” Google Workspace VP Javier Soltero said yesterday in a press briefing. Google is apparently hoping a rebrand, new features, and an integrated experience will convert more businesses to its suite. Indeed, Google didn’t give an updated figure on paying customers - the latest is still 6 million monthly paying companies as of March. That’s an impressive 30% jump in just seven months, but Google’s ability to convert all those new users into paying customers is unclear. Also today, Google shared that Workspace now has over 2.6 billion monthly active users (MAUs), up from 2 billion MAUs for G Suite in March.

G suite backup drive